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The new era of brand building

The state of brand trust in Britain is at a low ebb, with just 10% of people saying they trust...and personal reputations. So we set out to find out what the state of brand trust is in Britain. In January ...

HMV gambles on Christmas as it reports £40m loss

accounts for 60% of the group's trade. A company financial update stated: "Despite more encouraging ...

OFT threatens fines for 'misleading' pricing

be multiple unit price promotions (such as three for two ) or 'Free' products offered as part of a package ...

Metro and Mail help DMGT to £146.3m profit

stated that its restructuring costs had prompted cost savings of 26m in the period. But the unit ... . Across Associated Newspapers, its national newspaper unit, operating profit including the losses made ...

A year in media: Billetts forecasts modest growth for digital

for this year (H1). As has already been stated, the jury is still out on News International s decision to put ...

A year in media: Structural changes to impact TV in 2011

will be muted. We predict only a 1% increase in Adults impacts. Sky s stated intention to close Bravo and Virgin ...

Spotify in the red as 2009 losses dwarf ad revenue

states that Spotify Technology is currently negotiating further funding to support its growth plans ...

A year in media: Billetts looks to 2011

; the realisation that public finances were in a worse state than we had been led to believe; the consequent ... into each sector in more detail . Simon Cross, business unit director, Billetts ...

Johnston Press ad revenues continue downward path

.5%. The company stated that public sector sourced advertising in the last 18 weeks had been particularly difficult ...

Reader's Digest targets circulation growth with sampling initiative

reaches as many of our target audience as possible." He added: "No other media owner has stated ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.