to remove filtersOFT threatens fines for 'misleading' pricing
02 Dec 2010 | by Ed Owen
be multiple unit price promotions (such as three for two ) or 'Free' products offered as part of a package ...
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Andrex unveils CGI puppy in latest ad campaign
02 Dec 2010 | by Alex Brownsell
Growl in the background. A voiceover then states, "It s the little things in life that make ...
'Say goodbye to brand managers', says marketing specialist
05 Nov 2010 | by Sarah Shearman
in the future, according to Steven van Belleghem, head of the brand and communications research unit at Belgian
ASA bans 'misleading' Harpic ad after Unilever complaint
03 Nov 2010 | by Ed Owen
voiceover stating that: "Cleaning stains with ordinary bleach could make your job five times harder ... -up showed germs on it, with on-screen text stating: "Toilet after use". The voiceover went on to say ... bleach," while on-screen text stated "5X BETTER THAN BLEACH." Unilever claimed that the ad ...
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
into the breach: marketers. Both the motives and the methods will differ sharply from those at work in a state ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half...stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ...
Northern Foods appoints Fox's MD to head up all brands
06 Oct 2010 | by John Reynolds
managing director of its sandwich and salad unit. Other divisional heads are to remain with the business ... after United Biscuits acquired Jacob s from Danone. ...
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation
Tesco scores victory over Asda in price claims ad battle
22 Sep 2010 | by John Reynolds
-page spread headed "The big Asda Rollback". On one side of the page the ad stated "lower prices ... underneath stated a number of further claims referencing its products as being cheaper than Tesco ... claim of "lower prices" was clarified by a "+" symbol to footnote its text that stated "comparison made ...
Kraft to increase marketing spend
16 Sep 2010 | by Mark Banham
categories and regional business units" detailed the plan by which Kraft Foods will deliver organic revenue ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
