to remove filtersOFT threatens fines for 'misleading' pricing
02 Dec 2010 | by Ed Owen
be multiple unit price promotions (such as three for two ) or 'Free' products offered as part of a package ...
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The new era of brand building
15 Dec 2010 | by Gary Moss
The state of brand trust in Britain is at a low ebb, with just 10% of people saying they trust...and personal reputations. So we set out to find out what the state of brand trust is in Britain. In January ...
Argos ad banned for misleading delivery claims
01 Dec 2010 | by Ed Owen
at a time slot that s right for you". Superimposed text stated: "Terms, delivery charges ...
Nudge nudge, think think
09 Nov 2010 | by Gareth Jones
economics as a compromise between state intervention and laissez faire. Now, thanks to IPA president Rory ...
'Say goodbye to brand managers', says marketing specialist
05 Nov 2010 | by Sarah Shearman
in the future, according to Steven van Belleghem, head of the brand and communications research unit at Belgian
Indesit calls pitch for £20m media
28 Oct 2010 | by Katherine Levy
The review will encompass five markets comprising the UK, Italy (where the company is headquartered), France, Russia and Turkey. The Aegis-owned Carat is the incumbent on the UK account, while Initiative is the incumbent on the business covering the states that make up the former USSR ...
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
into the breach: marketers. Both the motives and the methods will differ sharply from those at work in a state ...
Polydor launches Cheryl Cole Facebook and poster campaign
25 Oct 2010 | by Katherine Levy
and outdoor marketing as a united advertising medium.
Green & Black's on hunt for Willy Wonka-style taste guru
18 Oct 2010 | by By John Reynolds
unit. It is thought that the brand is on the hunt for someone with acute taste buds, such as a chef ...
Nestlé accused of misusing Change4Life branding
14 Oct 2010 | by Gemma Charles
with Change4Life brand guidelines, which state that communications must support both physical activity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
