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Ad watchdog bans Reebok's bum-toning trainer ads

, stating the brand gave insufficient evidence to back its claim they toned people's "legs and bum more than

Nudge nudge, think think

economics as a compromise between state intervention and laissez faire. Now, thanks to IPA president Rory ...

Helen Edwards on Branding: A new consumer champion

into the breach: marketers. Both the motives and the methods will differ sharply from those at work in a state ...

UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half...stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ...

Helen Edwards on Branding: The toughest audience

, there are several well-known failure stories and one or two successes. - In 1997, United Airlines tried ...

Moody Britain 2010: Putting the pieces back together

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation

Brands accused of breaching email best practice

for by consumers. The Direct Marketing Association and Information Commissioner s Office stated that the onus ...

A healthier dose of realism

on airbrushing. She points to the fact that the ASA's code states that ads must be socially responsible ...

Levi's marks Denizen launch with social media project

controls on the bloggers," states Gimbel. The Denizen10 consists of a group of unique young people from ...

Diesel's lauded 'Stupid' ads banned by ASA

behind her and text stated "Smart may have the brains, but stupid has the balls. Be stupid, Diesel ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.