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CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

commercial. A media pack was prepared and interviews were set up with Andy Neal, United Distillers ...

Saatchi and Saatchi hires CRE chief for new division

Marjorie Thompson, communications chief at the Commission for Racial Equality, is leaving to head up a new division at Saatchi and Saatchi. Thompson will join the advertising agency in September to run the Cause Connection. The unit will focus on establishing links between charities ...

Focus: Marketing Comms - The faces behind the brand names

to as an omnipresent corporate brand that overrides and unites all of its products in the mind of the consumer ... tooth and nail to protect their brand assets. This was the case in March when United Biscuits took ... : In many cases our business units need to promote our product brands, but we must never forget that our ...

DMB&B shortlists two tips for Amsterdam

within the next two weeks. Lance Smith, chief administrative officer for DMB s 53 operating units - which include offices of DMB too laid back in its approach to its own PR. Each unit already ...

Acquisition: The motives behind Omnicom’s latest buy - Omnicom has had its chequebook out again, this time to buy up Fleishman-Hillard. The move mirrors the approach it has taken to building its advertising agency networks

Last week s purchase of Fleishman-Hillard by Omnicom was just the latest acquisition in a spending spree that has reminded many of the Saatchis during the 1980s. Omnicom has already stated its intention to form a new group from F-H and its biggest existing PR interest Porter Novelli ...

Judge and Jury: Smoke got in BAT’s eyes when it came to tobacco truths - BAT Industries should give up trying to follow the old tobacco industry line, says Michael Craven, managing director of Market Access

considerable number of states have declared war on tobacco companies. If litigation doesn t work under ...

FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated approach to design and copy. Wendy Smith reports

state-of-the-art, and holds more data. Information on a disk is more compelling than giving ... with its own brand name and state-of-the-art designer electronics, it took steps to give that profile a ...

Barclays banks on C&W in latest consumer drive

. The campaign will cover savings accounts, TESSAs and bonds. PEPs and unit trusts are dealt with by Barclays ...

Consolidated makes its direct move with Chattey

. While at Leo Burnett Direct Chattey worked for United Distillers, South African Airways and Kellogg s ...

STOP PRESS: Omnicom divides Jones’ former DAS role

Omnicom has split the role of president of its Diversified Agency Services unit previously held...Omnicom has split the role of president of its Diversified Agency Services unit previously held by Peter Jones. DAS European managing director Michael Birkin has been given the new role of president of international operations, while Thomas Harrison, currently president of Omnicom s healthcare group Diversified ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.