Heavy marketing to drive Samsung Galaxy S III 'designed for humans'
04 May 2012 | by Matthew Chapman
for humans" strapline at the centre. The accompanying text states, "it understands you, share's what ...
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Brand barometer: Top five Premier League football clubs, which one is most prominent online?
04 May 2012 | by Gemma Charles
Manchester United is the most prominent, followed by Tottenham Hotspur...This week's 'Consumer voice index' shines a light on the dominance of Manchester United FC, writes Gemma Charles . While it is undoubtedly a huge club, I hadn't expected it to be quite so dominant in share of voice. The research found that the celebrity of Manchester United's players was one ...
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
in the brand space. In the UK the trading desk model is still going through a state of change whereby everyone ...
Chinese firm acquires majority stake in Weetabix
03 May 2012 | by John Reynolds
China's state-owned Bright Food company has taken a controlling interest in Weetabix
M&S' Steven Sharp: Why celebrity is vital to our marketing
03 May 2012 | by Matt Chapman
units. How is that working? Those roles are bedding in very well and we are still looking for further ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...
Clays aims to bring OMD UK 'out of the shadows'
03 May 2012
managing partner here, a head of mobile there, and signalling to an "exciting" unit called OMD Ignition ... Motors from the States, wasn't in a position to give OMD UK the full attention it needed. Coupled ...
Should owner rules change?
03 May 2012
. He states: "In traditional media, the current laws maintain competition within channels. In areas ...
On the campaign couch ... with JB
03 May 2012 | by Jeremy Bullmore
. Costermongers are fined if they polish their apples. Clothes are assessed by a state authority to ensure ...
Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
and free standard set up. The small print at the bottom of the screen stated the prices of the HD, Sky ... it was misleading because the ad did not clearly state that consumers were required to have a landline to receive ... by Sky. Despite both BSkyB and Clearcast claiming that the ad had stated enough of the required terms ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
