to remove filtersWill foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
more time in meetings than in doing their jobs'. With media in a state of permanent revolution ... : Study carefully shipments of his brands by units. Where brand development is heavy and where ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
, is to create incubators - small units within a company that are truly empowered. You then use this as a ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...
Manchester United net DHL in multimillion pound sponsorship deal
22 Aug 2011 | by Daniel Farey-Jones
Manchester United are to have their training kit sponsored in a deal with logistics company DHL...for Manchester United's game against Tottenham tonight (22 August), but a source close to the club said the two ... United are expected to release their own statement at 2pm. DHL's relationship with Manchester United ... for the distribution of United's range of merchandise, including match programmes and shirts, across the world ...
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
23 Crack Unit 15802 24 Banner Blog 15238 ...
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
19 Fresh Networks 15660 20 Crack Unit 14858 ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
operates as a standalone unit within Sony's music division, but punches far above its weight, thanks ... toughest challenge. 97: JONATHAN RIGBY - MANCHESTER UNITED Rigby joined Premier League champions Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...
Protests to ASA over ads fall by 13%
12 May 2011 | by Matt Williams
. However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ... , stating that the ad did not endorse or encourage animal cruelty or neglect. Top ten ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
The state of the radio market last year really depends on who you talk to. Most of the radio groups ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
