Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
, is to create incubators - small units within a company that are truly empowered. You then use this as a ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...
Tech: Nike rediscovers its leadership position with FuelBands
23 Mar 2012 | by John V Willshere
variant many people will ever see. Why? Because it's not just a matter of units sold; once again, Nike has ...
Tapping into the potential of GenerationYNot
09 Mar 2012 | by Nicola Clark
in their households and 90% earn more than 40,000 a year. As businesswoman and West Ham United vice-chairman Karren ...
Brand Health Check: Superdry
08 Mar 2012 | by Georgina Brazier
popularity dominates the group's retail business. Dunkerton remains optimistic, stating that an overhaul ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
is changing, and they're changing,' she concludes. Consumers are in such a constant state of flux, experts ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod , loaded with photos and video from the Queen's 2007 state visit to the US. It also featured music ...
Umbro sidelines John Terry from ad campaigns
07 Feb 2012 | by John Reynolds
Spel. The latter has stated it no longer wishes to work with Terry. ...
Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
ads for Reebok s EasyTone Curve trainers following two complaints, stating that Reebok gave ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel that dictionary-definition 'state of wellbeing and contentment'. For a while. Come the next quarterly review ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
