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Kellogg boss departs as food giant kicks off global rebrand

" of the business. There has also been speculation that it will make a bid for United Biscuits, which owns ...

Pepsi Max unites football and music stars in Facebook app

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

Apple cements most valuable brand status as UK's giants slide

Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...

Jaffa Cakes poised to introduce first milk-chocolate variety

Owner United Biscuits is currently working on a possible milk-chocolate alternative ... significant marketing support. The original dark-chocolate version has been made since 1927 and United ... milk-chocolate Jaffa Cake, and most people are a bit surprised and confused we don't." United ...

Chinese firm acquires majority stake in Weetabix

China's state-owned Bright Food company has taken a controlling interest in Weetabix

Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted

. James Eadie, Olympic portfolio director at Coca-Cola, said: "In uniting the Coca-Cola Future Flames ...

First tobacco, now alcohol?

, to raise awareness of the number of units in drinks. The agreement has led more than 20 drinks companies to boost the range of lower-strength products they offer and thereby remove 1bn units from the market ... by the discussion about plain packaging. 'The government has stated its direction within the recently published ...

Nestle buys Pfizer's baby food unit for $11.85bn

to the purchase of the unit, as the two companies grapple for pre-eminence in the lucrative baby food business ... for adults, to more than 60 countries. The unit accounted for 3.2% of Pfizer's revenues in 2011, according ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.