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CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

experience. Since I could walk, perhaps even before then, I was taken round every stately home, castle...industry, it now strives to broaden its appeal and state its relevance indeed, its very right to exist ...

Lush ad banned over claims that reptile trading was driving species to extinction

also stated that, "The capture and transportation process is crude and brutal." The text carried on in a similar manner, and additional information on the web page stated that for the month of August ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

. In an announcement last week he outlined plans to enforce a minimum retail price of 40p per standard unit of alcohol . So a can of cheap, strong lager containing three units would increase from 75p to 1.20. Multi ...

Out-of-town retailers and betting brands escape Portas clampdown

Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign off" for all new out-of-town developments. Proposals to place betting shops in a separate "use ...

Government opens communications unit to replace COI

As expected, the Government Communications Centre, led by Jenny Grey, the executive director of government communications, will have a significantly smaller headcount than the COI s 400. The new unit has a total team of around 150, but this includes resources such as the Prime Minister s press office ...

Think BR: Collaboration is key to delivering policy outcomes

With government cuts to communications budgets, lack of public trust in traditional authority and the new government communications centre leadership only in its infancy, the state s ability to use advertising and marketing communications in delivering policy objectives is now much more limited ...

Industry bodies respond to Government plans to tackle binge-drinking

unit. If the 40p minimum price is selected, this will see moderate drinkers pay an extra 5 to 6 a ...

Ad watchdog clears Snickers' celeb Twitter campaign

of the advertising code: whether it should have been stated in the "teaser" tweets that they were marketing ...

Industry bodies unite for experiential marketing code

Experiential campaigns will be governed by a new code, as part of a plan to strengthen self-regulation of UK marketing.

Charity to run gender recognition outdoor ad

is standing in front of the ad, and the messaging clearly states that their face is being scanned. Women ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.