to remove filtersApple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...
HP prepares to cut up to 30,000 jobs
18 May 2012 | by Matthew Chapman
speculation concerning a spinning off of its PC unit with an announcement that the company will combine its PC ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
,000 - The number of units sold since 2002 120 - branded stores in 70 countries Source: Vertu ANDREW ...
Heavy marketing to drive Samsung Galaxy S III 'designed for humans'
04 May 2012 | by Matthew Chapman
for humans" strapline at the centre. The accompanying text states, "it understands you, share's what ...
Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts
20 Apr 2012 | by Matthew Chapman
in Europe as roles across the European marketing, sales and the business support units are reshaped from 10 regional divisions into one overarching unit. Sony's sales and marketing functions are currently split ... ) and business units that look after individual product categories such as cameras, Vaio laptops and home ...
Helen Edwards: The science of 'going viral'
18 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
. If it tends toward the reflective and sad, it is probably a 'pig'. However, if it promotes high-arousal states ...
Sony Mobile chief Pierre Perron on reviving the brand
28 Mar 2012 | by Matthew Chapman
will concentrate on making sure the myriad business units converge properly. This is where the watch trick comes in. 'Kaz Hirai will make sure [all] devices, whether created by business unit A or B, are created ... by scrapping regional units and instead focused on nine 'customer' units, which report to the group marketing ...
Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year
08 Mar 2012 | by Sarah Shearman
publishers. 'Livestand in the States is doing well and we have a big enough audience to catch up, if we ...
Industry verdict: Facebook's new ad platform explained and reviewed
07 Mar 2012 | by Sarah Shearman
Click here to find out What's New on Facebook: Ad units, brand pages, Reach Generator and performance tools. Facebook supercharged its efforts to charm key marketers last week, announcing a fresh ... of stepping over the mark. What's new? Ad units Sponsored Stories, Facebook ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
