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BMW unveils plans for floating Olympic showroom

13 Feb 2012 | by John Reynolds

BMW, the official automotive partner for the London 2012 Games, has unveiled plans for a state

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

brand that people talk about, not a brand that talks about itself. If you look at the state of society ...

VisitBritain and DCMS in £25m global tourism push

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

display partner. The campaign itself will run until March 2013. Jeremy Hunt, secretary of state ...

BETC London aids child protection collaboration

08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

for police, health, education and social care to adopt a united approach to child protection. "The film ...

Coca-Cola to boost brand spend by up to $400m

08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

The soft drinks giant is calling the initiative its 'Productivity And Reinvestment' programme. The programme is part of Coca-Cola's "continuous approach to productivity", which, it states, includes "redirecting resources to drive profitable growth through marketing and innovation effectiveness". Coca ...

All Her Majesty's brands: 10 brands the Queen can't live without

07 Feb 2012 | by Staff

On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod , loaded with photos and video from the Queen's 2007 state visit to the US. It also featured music ...

Umbro sidelines John Terry from ad campaigns

07 Feb 2012 | by John Reynolds

Spel. The latter has stated it no longer wishes to work with Terry. ...

Branding 'police' mask non-sponsor logos at Olympic venues

07 Feb 2012 | by Rachel Barnes

state that small logos on furniture will not be affected, a decision has been made to either remove ...

Reebok set to relaunch controversial EasyTone shoes range

07 Feb 2012 | by Sarah Shearman

ads for Reebok s EasyTone Curve trainers following two complaints, stating that Reebok gave ...

Tesco delays banking launch until 2013

06 Feb 2012 | by Alex Brownsell

Tesco Bank has 6.5 million customers and has long stated its intention to provide a full range of banking services, including current accounts and mortgages. Currently it offers credit cards, insurance and loans. According to reports, Tesco Bank chief executive Benny Higgins said the company had delayed ...

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