to remove filtersYahoo to axe 2,000 jobs in global restructure
04 Apr 2012 | by Daniel Farey-Jones
cost of $125m ( 79m) to $145m ( 91m). Yahoo declined to state how many UK staff were affected ...
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GM's Facebook strategy labelled 'shortsighted'
16 May 2012 | by Sarah Shearman
to Facebook s defence, stating it is accelerating its efforts on Facebook and other social platforms. "We ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
":false,"hasLabelsColumn":true,"hAxis":{"maxAlternations":1},"width":420,"height":260},"state":{},"chartType":"PieChart","chartName":"Chart 1"} Online ad ... ,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state":{},"chartType":"LineChart","chartName":"Chart 1 ... ,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state":{},"chartType":"LineChart","chartName":"Chart 1"} ...
Brand barometer: Kony 2012 viral film reviewed
23 Mar 2012
the debate. Never theless, the film has certainly achieved the group s stated aim of making Kony famous ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
":null},{"viewWindowMode":"pretty","viewWindow":{}}],"title":"Year","height":250,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state ...
Absolute to run 'Rock'n'Roll Football' live event
02 Mar 2012 | by Ed Owen
tactics, before a screening of Arsenal v Newcastle United.
Facebook to broadcast more live FA Cup matches next season
01 Mar 2012 | by John Reynolds
Last year marked the occasion that an FA Cup match had been streamed live on the social network . FA Cup sponsor Budweiser brokered the deal with non-league teams Ascot United and Wembley FC. The live stream was available via an application built into the US brewer's US Facebook page. Around 30 ...
Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum
22 Feb 2012
. 'Audition' rings lots of alarm bells. Steve Dresser's blog prominently states it is 'in no way affiliated ...
Insurer RSA adds Sky marketer amid restructure
27 Jan 2012 | by Alex Brownsell
commercial marketing unit. Markey said: "[House] will play an integral part in building our Marketing ...
Sky restructures marketing teams
12 Jan 2012 | by Maisie McCabe
trading unit, Hilary Perchard, formerly director of product management, will lead a new customer ... . Also in the trading unit will be a yet to be appointed director of sales. The final unit created ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
