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Mobile adspend soars 157% as FMCG and retail brands follow consumers

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Will product placement take branded content to the next level?

, marketing director of Maybelline UK, says: 'We generated stronger unit growth than we had all year, which ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

23 Crack Unit 15802 24 Banner Blog 15238 ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

19 Fresh Networks 15660 20 Crack Unit 14858 ...

Power 100: 100 to 50

operates as a standalone unit within Sony's music division, but punches far above its weight, thanks ... toughest challenge. 97: JONATHAN RIGBY - MANCHESTER UNITED Rigby joined Premier League champions Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...

Cosmopolitan gets Middle East edition

for the Arab States of the Gulf) and Lebanon, and will be available at all major retail outlets. Walid Akawi ...

UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half...stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ...

Brands accused of breaching email best practice

for by consumers. The Direct Marketing Association and Information Commissioner s Office stated that the onus ...

The Work: New Campaigns - The World

competition begins, under the theme: "Lunatics unite." The original Motorstorm game launched in March 2007 ...

ITV eyes merchandising revenue from teen show Britannia High

. Following the release of High School Musical 2, Disney's consumer products unit posted a 29% rise in sales ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.