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Mobile adspend soars 157% as FMCG and retail brands follow consumers

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Facebook to broadcast more live FA Cup matches next season

Last year marked the occasion that an FA Cup match had been streamed live on the social network . FA Cup sponsor Budweiser brokered the deal with non-league teams Ascot United and Wembley FC. The live stream was available via an application built into the US brewer's US Facebook page. Around 30 ...

All about ... Global content deals

. In the 90s, it had a programme development unit and was a co-producer of the Wheel Of Fortune game show ... football documentary series called Fans United, running on ITV1 in the UK, exploring the "universal passion ...

Review of the Year: Top 10 marketing mishaps in 2011

handshake. Rio Ferdinand, the England and Manchester United footballer and an anti-racism campaigner, said ...

Will product placement take branded content to the next level?

, marketing director of Maybelline UK, says: 'We generated stronger unit growth than we had all year, which ...

Experimentation with digital outdoor is on the rise

', reaching a potential 31% of the population. It also states that digital screens can be twice as likely ...

Aldi fends off alcoholism complaints

substitute for non-alcoholic drinks such as tea, and added that a lady stating she liked gin did not mean she ...

Do brands really still need media agencies?

Marketers are united on the value of earned media, which has led to a theory that traditional media...it foretells the death of nothing. It states: 'Now, we can watch a newspaper, listen to a magazine, curl up ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

23 Crack Unit 15802 24 Banner Blog 15238 ...

Organic food ad banned by ASA

The magazine ad, created by The Haygarth Group, received two complaints one from an agricultural surveyor and one from a farmer. The ad used the strapline "We love organic because we care about animals". Additional text in the ad stated: "Organic means fewer drugs or antibiotics, it also means better conditions ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.