to remove filtersVodafone hunts agency for global sponsorship pitch
10 May 2012 | by Maisie McCabe
, or its creative agency, Rainey Kelly Campbell Roalfe/Y R. WPP operates Team Red, a bespoke unit ...
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WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service
Clays aims to bring OMD UK 'out of the shadows'
03 May 2012
managing partner here, a head of mobile there, and signalling to an "exciting" unit called OMD Ignition ... Motors from the States, wasn't in a position to give OMD UK the full attention it needed. Coupled ...
M/SIX eager to be a 'proper big media business'
19 Apr 2012
Hornby stating that Burley's challenge was to turn MCHI into a "proper big media business". Allnutt ... of "hybrid" thinking and its uniquely collaborative mindset, M/SIX's new credentials presentation also states ... ," she states. But M/SIX still seems a far cry from the "proper big media business" Hornby once ...
Tunicliffe appointed to head growth at GroupM
16 Apr 2012 | by Mark Banham
GroupM Next, an innovation unit designed to support its agencies. Follow Mark Banham on Twitter ...
Trend report: Outdoor targets the business traveller
11 Apr 2012 | by Ben Bold
in essence just dynamic billboards. "But technology is in a constant state of flux and outdoor contractors ...
Media Bitch's Diary 5 April
05 Apr 2012 | by Media Bitch
states, "Should have gone to Specsavers", it seems that MEC chief executive Steve Hatch and managing ...
WPP launches innovation unit GroupM Next
03 Apr 2012 | by Mark Banham
WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies...The unit will, "focus on providing insights, in context, on the developments at core [GroupM] partners and emerging players in online, mobile, social and addressable," according to WPP. The new unit will also build on GroupM research, focusing on consumer use of new platforms and devices, and the impact ...
Could mobile be sold better?
29 Mar 2012
argues it's hard to support the view that mobile is underperforming. He states: "It is true to say ...
Kevin Alavy steps up as MD of Initiative's sports intelligence unit
28 Mar 2012 | by Nick Batten
Initiative has promoted its futures sports and entertaiment director Kevin Alavy to the newly created role of managing director of the division.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
