180 Amsterdam has created a global campaign for DHL featuring the Manchester United manager, Sir...The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...
The agency provided each delegate with a game called A United Approach to Child Protection, which was also the title of this year s conference. A short clip from the game opened the conference and delegates were then given the opportunity to play it for themselves over the next two days. ...
The spot sees Orlov contemplating whether his ageing head of IT is still up for the job, prompting a tearful Sergei to fear that he s going to be sacked. However, rather than give him the boot, Orlov buys Sergei a new state-of-the-art laptop so he can work "all day and all night". The new ...
The ads, by McCann London, use the tagline "London 2012 is coming your way" and feature images from across the UK. They are united by the "pink ribbon" motif, which appears to advance through the landscape. The campaign encourages people to plan events at www.london2012.com/festival. It was written ...
The PEB, titled No Joke, features Green Party Leader Caroline Lucas disrupting a live comedy gig to deliver a 90-second pitch to an unsuspecting audience. Her pitch highlights how critical the local elections are for the current state of Britain. In it, Lucas urges the audience to elect councillors who ...
on TV during the Champions League Quarter-Final between Manchester United and Chelsea on April 12. A ...
, including Chelsea, Manchester United and Newcastle. The message is that they will return the mascots once ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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