Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...
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Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
, is to create incubators - small units within a company that are truly empowered. You then use this as a ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
Europe's 'chilling' data reforms will deter a UK Facebook or Twitter
02 May 2012 | by Sarah Shearman
and creative Industries, Lord McNally, minister of state, and Mark Prisk MP, minister for small business ... September 2011, the Secretary of State for Business, Innovation and Skills also highlighted the crucial ...
Paddy Power cites 'human error' after heart attack tweet criticism
01 May 2012 | by Nicola Clark
and Manchester United.
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...
Mothercare to close more than 100 stores and revamp online presence
12 Apr 2012 | by Matthew Chapman
, combined with a state-of-the-art online platform. "Simon Calver brings with him invaluable business ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
":false,"hasLabelsColumn":true,"hAxis":{"maxAlternations":1},"width":420,"height":260},"state":{},"chartType":"PieChart","chartName":"Chart 1"} Online ad ... ,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state":{},"chartType":"LineChart","chartName":"Chart 1 ... ,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state":{},"chartType":"LineChart","chartName":"Chart 1"} ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
