Vevo claims 23% user growth one year after launch
05 Apr 2012 | by Sarah Shearman
, with the greatest amount of time spent viewing music videos via mobile and tablet devices. The report stated ...
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The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ...
WPP launches innovation unit GroupM Next
03 Apr 2012 | by Mark Banham
WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies...The unit will, "focus on providing insights, in context, on the developments at core [GroupM] partners and emerging players in online, mobile, social and addressable," according to WPP. The new unit will also build on GroupM research, focusing on consumer use of new platforms and devices, and the impact ...
Spotify takes the plaudits in the latest IPA Online Media Owner survey
28 Mar 2012 | by Mark Banham
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Zeebox plots first screen integration with TV manufacturers
27 Mar 2012 | by Sarah Shearman
that discussed the state of social TV and the trends which are driving it. Lloyd Salmon, co ...
Adap.tv automates upfront online video ad buying
06 Mar 2012 | by Daniel Farey-Jones
quality of supply to meet demand [in video]. "Some people are trying to use the MPU display unit ...
Facebook rolls out mobile ads and premium formats
01 Mar 2012 | by Sarah Shearman
-Cola and Manchester United, rolled out new updates to their brand pages, which include a timeline . The pages ...
News analysis: Will the UK and Ireland warm to Netflix?
11 Jan 2012 | by Mark Banham
, stating that more competition is healthy in a burgeoning market. "It has to be good for both ... of late. Taking on the broadcasters Netflix has stated that its ambition is actually to take ...
Trend Report: How do media owners monetise social media?
06 Dec 2011 | by Mike Fletcher
News section. Moynihan says: "We introduced yellow tabs to the end of homepage headlines stating how ...
Adobe acquires video ad management company
01 Nov 2011 | by Sophie Maden
's Digital Media Business Unit, said: "With this acquisition, Adobe can now offer an unparalleled platform ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
