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Yahoo board urges shareholders to snub Icahn

to sell the company to Microsoft. Given Microsoft's stated position of not wanting to acquire Yahoo ...

News Corp is raising its online ad game

help with this. Specialist unit The rebranded entity Utarget.Fox will now become a unit of Fox ...

Up the ladder

been appointed head of content development for the BBC unit. Stephen Davies has been appointed head ...

Facebook installs its UK commercial team

Media Week has learned that the social network s executive team contains five high-profile industry figures, who will report to UK commercial director Blake Chandlee. Facebook s stated policy is that its staff are not handed job titles. David Parfect, ex-commercial director at WPP s ad network 24 ...

PHD signs Margarito and ups digital focus

will head a business unit comprising client services, media strategy and online and offline media planning and buying. Until now, the Omnicom agency was broadly split into three divisions, but now each unit ... . Margarito, who will report directly to Rubins, joins PHD in September. His business unit will include ...

Mobile still hasn't found the format it's looking for

I remember writing a long feature for Revolution seven years ago about the State of the WAP Nation . (You can find it on the newly relaunched Brand Republic website if you so desire - accessible at www.mediaweek.co.uk.) While the article is something of a historical artefact and many of the names ...

BBC Trust delays advertising decision

payers. We have also asked the BBC Trust Unit to do further analysis to satisfy the Trust that all ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.