Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
, and the world's fourth-largest mobile phone manufacturer, measured by 2011 unit sales. ZTE smartphone sales ...
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Adap.tv automates upfront online video ad buying
06 Mar 2012 | by Daniel Farey-Jones
quality of supply to meet demand [in video]. "Some people are trying to use the MPU display unit ...
Think BR: Reshaping the future of display advertising
05 Mar 2012 | by Jack Wallington
% longer and state that the ads themselves improve their impression of the website and the brand (IAB US ... of larger ads - our agency members have stated directly time and again that bigger ads generate ...
Facebook rolls out mobile ads and premium formats
01 Mar 2012 | by Sarah Shearman
-Cola and Manchester United, rolled out new updates to their brand pages, which include a timeline . The pages ...
Facebook to broadcast more live FA Cup matches next season
01 Mar 2012 | by John Reynolds
Last year marked the occasion that an FA Cup match had been streamed live on the social network . FA Cup sponsor Budweiser brokered the deal with non-league teams Ascot United and Wembley FC. The live stream was available via an application built into the US brewer's US Facebook page. Around 30 ...
Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines
29 Feb 2012 | by Sarah Shearman
Dove, Burberry and Manchester United Football Club are among the first UK brands to launch...the YouTube livestreams from its shows from 2006. Likewise, Manchester United's page enables fans ...
AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
of the United States. It drives business. It s become embedded in the way people shop and the way small ...
Paddy Power attempts to move on from transgender storm with chav ad
24 Feb 2012 | by Matthew Chapman
Paddy Power is expanding the "we hear you" campaign to poke fun at different groups, including the bookmaker itself. It took the decision to launch "chavs", the latest execution in the activity, online despite a TV ban by industry body Clearcast. The film ends with a voiceover stating, "you can ...
Man City's Kompany hosts post-match interview on Facebook and Twitter
24 Feb 2012 | by Sarah Shearman
United. Manchester City has been open about its ambitions to grow its fanbase online and has run a ...
Media Forum: Is it time to ditch TV teams?
23 Feb 2012
departments will morph into video performance units." YES - Sean Healy, managing director, Walker Media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
