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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...

Think BR: 4G can unlock the creative potential of mobile

units featuring data-heavy components such as music and video. Introducing sound and video to any ...

Think BR: How can brands harness the power of NFC?

Berg Insight report stated that sales of NFC-enabled handsets increased to 30 million units globally by the end of 2011 and that this number will increase to 700 million units by 2016. As mobile becomes ...

Zeebox plots first screen integration with TV manufacturers

that discussed the state of social TV and the trends which are driving it. Lloyd Salmon, co ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

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Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

publishers. 'Livestand in the States is doing well and we have a big enough audience to catch up, if we ...

Revolution: Mobile World Congress: A delegate's view

media unit. When a consumer is near the TV with a device in hand, the code embedded in the ad unit can ...

Revolution: Mobile World Congress: The trends taking mobile by storm

, and the world's fourth-largest mobile phone manufacturer, measured by 2011 unit sales. ZTE smartphone sales ...

Think BR: Whose app is it anyway? The IP issues in apps

simply complete an online form stating the nature of your complaint. There is a quick response time ...

What niche social networks can do for your brand

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split...their own 'communities' online in recent years. Marketing recently revealed that Manchester United also ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.