180 Amsterdam has created a global campaign for DHL featuring the Manchester United manager, Sir...The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...
Atlantic, we have set up Mobile Accelerator, a small, close unit that is purely focused on being agile, creative and multidisciplinary. The unit is responsible for building small, innovative mobile projects ...
comes from getting past the technological bit. In Here Comes Everybody, Clay Shirky states ...
, is to create incubators - small units within a company that are truly empowered. You then use this as a ...
the interest graph, both at scale and across platforms. With Instagram, images are the unit of communication ...
of True Worldwide, a start-up set up to unite digital, advertising and technology that the group backed ...
WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies...The unit will, "focus on providing insights, in context, on the developments at core [GroupM] partners and emerging players in online, mobile, social and addressable," according to WPP. The new unit will also build on GroupM research, focusing on consumer use of new platforms and devices, and the impact ...
of the United States. It drives business. It s become embedded in the way people shop and the way small ...
departments will morph into video performance units." YES - Sean Healy, managing director, Walker Media ...
The agency provided each delegate with a game called A United Approach to Child Protection, which was also the title of this year s conference. A short clip from the game opened the conference and delegates were then given the opportunity to play it for themselves over the next two days. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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