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Profero adds social media expertise with Yabber launch

LONDON - Profero has launched a digital PR and social media unit called Yabber, as a joint venture

Brands seek to outline green creds ahead of Copenhagen Summit

's United Nations Climate change summit in Copenhagen....pushing for a strong deal in Copenhagen. Specifically it will state the importance of exiting ...

Sustainable palm oil report criticises Boots and Waitrose

oil: in order of lowest-scoring to highest they are Burton's Foods, United Biscuits, Asda, The Body ...

Ben & Jerry's celebrates gay marriage with brand name change

marriage in its home state of Vermont....parlours across the state. Ben Jerry's has tied up with equal rights group Freedom to Marry as part ... ice cream from a wedding themed truck across the state. However the brand, bought by Unilever in 2000 ...

United Airlines customer ratchets up revenge campaign

LONDON - A disgruntled United Airlines customer who has received massive media coverage by making a...in the format of humourous country song 'United Breaks Guitars' on YouTube on July 6. It became a ... .8m and comments on it to 17,700, many relating to similar bad experiences with United. Some reports claim the criticism caused a 10% fall in United's share price, although that may have more to do ...

Nebraskan authorities fall victim to Twitter and Facebook-fuelled hoax

which encouraged people to ruin a farcical poll for the state's new licence plate design....Nebraskan governor Dave Heineman recently announced that citizens could vote online to nominate their favourite of four designs, one of which will become the state's new licence plate, for the state's 2.2m ... of Motor Vehicles employee, while another was provided by the state's licence plate supplier ...

Lord Mandelson attacks Starbucks boss for talking down UK economy

executive of Starbucks for criticising the state of the UK economy, as the coffee chain prepares to launch...is in a great deal of trouble. "But that may be because of their overexposure given the state ...

City Republic: Navigating recession in the dark

to the sceptics), pumping money into the economy by the state buying assets, like government and corporate bonds ... . US politicians are already insisting that Barack Obama's state-funded infrastructure projects, part ...

City Republic: Darling to slash VAT and raise top rate taxes

shares, leaving the company on the lookout for a state handout for its expensive car business. JLR, like ...

City Republic: Not Bretton Woods but not bad either

of preference shares in the three banks, RBS, HBOS and Lloyds TSB, queuing up for 37bn of state aid. Now ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.