Chinese outpace western peers as most engaged in social good
05 Nov 2010 | by Jin Bo
and promote brands that support good causes, outpacing their peers in Europe and the United States, according
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AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
Dan Brooke in talks over C4 marketing role
30 Sep 2010 | by Maisie McCabe
marketing and communications head. Advertising for C4 is currently created in-house by its 4Creative unit ...
BMB prepares to launch PR division
26 Mar 2009 | by Kate Nettleton
The unit, which will be call-ed BMBpr, will be housed in the agency's Covent Garden offices. BMB has yet to officially appoint a PR executive to front the company, but the agency is in advanced talks ... organically, in a bid to retain more control over the unit. Andrew McGuinness, a founding partner at BMB ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
