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Consumer: Lego builds brand quality at St Pancras

schoolchildren and members of the local Explorer Scouts unit, was published in The Mail on Sunday. Results ...

Hope&Glory called in to promote ERGObaby

The agency has been called in by Clever Clogs, a distributor of kids brands across the UK, to help it introduce the ERGObaby baby carrier from the United States. Hope Glory s consumer brief is to build brand ... Clogs, said: The ERGObaby carrier has something of a cult following in the States and we re hoping ...

Sue Garrard: From pensions to Pot Noodles

of government had nothing to do with my move.' She worked under five different secretaries of state ... visited Unilever's China office, where all the main media channels are owned by the state: 'As I started ...

Brewer AB InBev loses comms chief Mike Kelly

for alcohol. Senior figures in the European Union have this month stated that minimum pricing for alcohol ...

Mischief wins account to 'reignite passion' for Jaffa Cakes

United Biscuits has brought in its first retained agency for Jaffa Cakes in eight years...director for United Biscuits, said he had called on Mischief to reignite a passion for Jaffa Cakes after ...

British Airways: building a brand, from the inside out

, Claire Oldfield. One of the biggest challenges is uniting a disparate workforce, from cabin crew ...

Brands fight bloggers with 'fact' websites

the state of its business, this week came out fighting with the launch of a website designed to make a

Clooney presses Olympic sponsor Omega over Darfur

of Sudan, has vetoed the United Nations attempts to force the country to allow peacekeepers ...

EDF Energy recycles film clips for green TV campaign

The TV spot, created by Euro RSCG, features clips including visuals of flood scenes, an excerpt from one of John F Kennedy s speeches stating that our environmental problems are man-made, and a clip from a government ad urging consumers to watch their meter. Using the strapline Save Today. Save ...

Mattel suffers as it recalls more than 18m toys

himself in a warehouse owned by the company last week, Chinese state media has reported. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.