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Watchdog bans misleading Spicerhaart mailing

The mailing included a compliments slip with text that appeared to be handwritten stating: "Re: Your home. Please call me as a matter of urgency quoting reference number XXX. Regards, Lesley Miller". Two phone numbers were also included as well as small print which stated: "Haart is a trading name ...

Regulator bans British Gas DM ad

The mailing promised British Gas customers that if they bought a new boiler from the company, they could claim free gas up to the value of 800. A footnote stated the price used was based on August 2007's gas prices, and would not include further cost increases in 2008. British Gas increased gas ...

Gordon Brown responds to autism charity ads

and Brown responded four days later. As well as a phone call, he sent a letter to the charity stating: "I ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.