Think BR: A left brain, right brain look at data in marketing
14 Mar 2012 | by James Caig
, United Kingdom, MEC....United Kingdom ...
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
a bit. Going back to the question above, the Government has united and galvanised groups ...
Can the direct tribe deal with the engagement landgrab?
01 Dec 2011 | by Daniel Farey-Jones
." Not everyone bought into the them and us attitude. One anonymous audience member observed: "What unites all ...
CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer
01 Sep 2011 | by Simon S Kershaw
Even with Steve Jobs' move from CEO to chairman due to continuing ill-health, no-one predicts Apple doing anything but going from strength to strength over the next few years at least. How has this all come about? Well, forgive me for stating the obvious, but sharp consumer insight, coupled ...
Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
The platform will allow Kellogg marketers to analyse customer behaviour and design and execute marketing programmes to drive consumer engagement. The programmes will be personalised based on consumers stated preferences, demographics and stated or inferred needs. Consumers can sign up ...
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
23 Crack Unit 15802 24 Banner Blog 15238 ...
IDM changes name to include digital
19 May 2011 | by Daniel Farey-Jones
programme introduces a new brand identity for the IDM, a new website, two new, state-of-the-art, south west ...
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
19 Fresh Networks 15660 20 Crack Unit 14858 ...
TNT Post commercial duties pass to Polglass
05 May 2011 | by Daniel Farey-Jones
to Royal Mail in direct mail collection and distribution, it still has to use the state-owned operator ...
Behavioural ads in Europe to be flagged by icon
14 Apr 2011 | by Arif Durrani
The Irish Times Tribal Fusion Telegraph Media Group United Internet Media ValueClick Media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
