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Digital & Direct brief: United Biscuits and Virgin Atlantic join forces

United Biscuits has joined forces with Virgin Atlantic to offer consumers the chance to win a

Drinkaware Trust launches public education campaign

on their own alcohol intake in relation to the government's recommended unit guidelines. It will run ... % of the public are still unaware of the recommended unit guidelines. To coincide with the launch of the campaign ... features and an improved drinks diary and units calculator. ...

How marketing is shaping the US election

in swing states across the country. They believe word of mouth is a more powerful than TV ... background. For example, one in ten Americans believes Obama is Muslim, the website denies this, it states ...

EU calls on governments to monitor gender stereotypes in advertising

The Committee is calling on member states to launch education initiatives with the aim of ending gender stereotypes, which 'significantly disparages the relationship between men and women'. 'Gender ... and member states to develop awareness actions against sexist insults or degrading images of women and men ...

Digital & Direct: Beck's backs Fusions event

The lager brand is inviting musicians and artists to unite to create original content for the event. This year it will culminate in a performance by United Visual Artists with Massive Attack. To promote Beck's Fusion, artists have been invited to create pieces inspired by a track by music act Does ...

Digital & Direct: Digital choice - Carling iPint

Shifting 1m units in three days is impressive enough, but 10m apps were downloaded from Apple's store by day three, demonstrating the appetite for exploring the handset's capabilities. The Carling iPint is the UK's most popular free application download; as its name suggests, it's a pint for your ...

Direct choice: Seat

This hard-working pack showcases the full range of Seat cars, citing their 'heart-pumping performance, head-turning looks and the state-of-the-art technology'. Combined with illustrations projecting a personality onto each model, the pack also offers a quick insight into who might drive each particular Seat ...

Direct: COI and DMA report hike in direct spend

The increase bucks the trend nationally as indicated by the IPA Bellwether report, published last week. That stated that most companies in the UK are slashing direct marketing budgets, but the COI ... week, stated that spend on direct marketing had increased by 9.8% year on year. This appears ...

Direct: Student flats group reviews £2m tasks

Unite, the UK's biggest manager of branded student accommodation, is reviewing its £2m consumer.... The agencies will be briefed to work alongside the company's in-house marketing team. Unite decided to create ... . Recently, Unite debuted Livocity, a more upmarket accommodation brand, intended for post-graduates. Founded in Bristol, Unite now has regional offices in London, Salford, Edinburgh and Newcastle ...

Direct choice: NSPCC

, reveals the true state of affairs: 'Dominic was an abused child.' It is a simple, effective device ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.