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Seven Squared sets up B2B unit

launched a business-to-business (B2B) unit....The new unit has secured the League Managers Association (LMA) as its first client and is set to announce another client in the coming weeks. The unit will be headed by Mike Bokaie, the founder and former chief executive of Caspian Publishing, which has clients including HSBC. The new unit ...

Carat wins Nationwide's £5m account for insurance work

at Nationwide will have their policies transferred to LV= when they come up for renewal. LV= has stated ...

Auto Trader to give agencies detailed online user data

-focused units. Splitting into three teams, Trader Media Group expects the new structure to help it forge a ...

MediaCom creates new ops board for direct marketing

of the wider move at WPP-owned MediaCom to create an ops board at its constituent units. He said: "This ...

Green in focus as Standard plans Eros card extensions

Oyster, Eros cardholders hold their cards against a yellow pad at Standard vendor units to make ...

Sky to use subscriber data to launch ad targeting plan

advertisers specify. Andy Jonesco, managing director of Sky s online business unit, said: I do think ...

Sky puts magazine contract out to pitch

declined to comment directly on the review, stating: "We routinely evaluate opportunities to further ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.