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Chrysler re-launches with £10m Super Bowl campaign

, said: "These are exciting times for Chrysler, which has seen great success for the brand in the States ...

Shell exaggerated fuel savings, rules ASA

The ads, created by JWT, were released in March this year and stated: "Our scientists have developed a regular fuel to help you save," adding later that Shell scientists work to improve customers "fuel economy". The ads claimed to save consumers "up to one litre per tank at no extra cost", adding ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

23 Crack Unit 15802 24 Banner Blog 15238 ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

19 Fresh Networks 15660 20 Crack Unit 14858 ...

Power 100: 100 to 50

operates as a standalone unit within Sony's music division, but punches far above its weight, thanks ... toughest challenge. 97: JONATHAN RIGBY - MANCHESTER UNITED Rigby joined Premier League champions Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...

Clash-Media shuts UK trading operation

Clash-Media chief executive Ed Bussey confirmed the closure of the unit, following a group-wide review of its operations. Bussey said it was likely that two of the 11-strong UK trading operation ... revealed that Clash-Media was closing its units in Germany and Scandinavia, and said that its UK setup ...

Mazda picks Inferno for MX-5 brief

of the 20th Anniversary model, with only 2,000 units being produced. The campaign will launch later ...

Toyota supports range with direct mail campaign

states: Unveiling our new range with Toyota Optimal Drive as standard.' ...

Motorbike insurer Bennetts runs online activity

with the speedometer registering the increase in speed, and copy stating up to 40% savings in 0.01 secs . The second ...

Nielsen reports 10% drop in direct mail volumes

caused many marketers to use smaller mailings at a lower unit cost, skewing total spend figures ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.