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Kellogg turns to Epsilon for global CRM

The platform will allow Kellogg marketers to analyse customer behaviour and design and execute marketing programmes to drive consumer engagement. The programmes will be personalised based on consumers stated preferences, demographics and stated or inferred needs. Consumers can sign up ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

23 Crack Unit 15802 24 Banner Blog 15238 ...

Cow & Gate ads ruled misleading after two-year investigation

of cows' milk or two cups of Cow Gate Growing Up Milk a day. They also stated Cow Gate should ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

19 Fresh Networks 15660 20 Crack Unit 14858 ...

Power 100: 100 to 50

operates as a standalone unit within Sony's music division, but punches far above its weight, thanks ... toughest challenge. 97: JONATHAN RIGBY - MANCHESTER UNITED Rigby joined Premier League champions Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

. Wendy's recently opened six outlets in the United Arab Emirates, and media spend will be focused here ...

CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning

bemoaning the state of Stella Artois s recent advertising. Since that piece in May, the work s gone further ...

Moody Britain 2010: Putting the pieces back together

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation

Dare and EHS 4D win Nestlé drinks business

Dare was awarded the digital business after a pitch against Rapp, and EHS 4D won the DM work after going head to head with Partners Andrews Aldridge. G2 United Kingdom and Carlson Marketing, the incumbents on the DM account, were eliminated at an earlier stage. G2 was also the incumbent on the digital ...

Nestlé shortlists two for beverage brands DM pitch

The news means the confectionery company is bringing to an end its relationship with G2 United Kingdom, which had been the incumbent on the beverage business since 2005. Carlson Marketing, another Nestl roster agency, has also been eliminated from the process. Nestl first called a review ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.