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The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ...

Lush ad banned over claims that reptile trading was driving species to extinction

also stated that, "The capture and transportation process is crude and brutal." The text carried on in a similar manner, and additional information on the web page stated that for the month of August ...

Third of top 50 websites automatically share user data with third parties

The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

":false,"hasLabelsColumn":true,"hAxis":{"maxAlternations":1},"width":420,"height":260},"state":{},"chartType":"PieChart","chartName":"Chart 1"} Online ad ... ,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state":{},"chartType":"LineChart","chartName":"Chart 1 ... ,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state":{},"chartType":"LineChart","chartName":"Chart 1"} ...

Think BR: A left brain, right brain look at data in marketing

, United Kingdom, MEC....United Kingdom ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

everyone seems to be united on, however, is a belief that the transport system will be a living hell when ...

Nick Ellsom leaves PHD for OMG's Annalect

offering in the UK." Perry, who left PHD after 12 years in 2010 for its parent unit and has spent two ...

Sky and Virgin clash over unbranded direct mail campaign

not clearly state it was marketing communication sent with commercial intent, meaning it breached ... not be repeated and now insists all future Virgin campaigns must clearly state they are marketing communications ...

Man City's digital growth faster than other big clubs, claims exec

Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels. Ayers said football clubs and other sporting institutions ...

CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer

Even with Steve Jobs' move from CEO to chairman due to continuing ill-health, no-one predicts Apple doing anything but going from strength to strength over the next few years at least. How has this all come about? Well, forgive me for stating the obvious, but sharp consumer insight, coupled ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.