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Chrysler re-launches with £10m Super Bowl campaign

03 Feb 2012 | by Alex Brownsell

, said: "These are exciting times for Chrysler, which has seen great success for the brand in the States ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

everyone seems to be united on, however, is a belief that the transport system will be a living hell when ...

EC proposes data fines of up to 2% of global turnover

25 Jan 2012 | by Daniel Farey-Jones

their data is sent, processed or stored. The proposals also state that where consent is required for data ... to consumers". The proposals will now go to the European Parliament and EU member states (meeting ... in all member states after two years. Chris Combemale, executive director of the DMA, said: "This ...

Nick Ellsom leaves PHD for OMG's Annalect

23 Jan 2012 | by Daniel Farey-Jones

offering in the UK." Perry, who left PHD after 12 years in 2010 for its parent unit and has spent two ...

Can the direct tribe deal with the engagement landgrab?

01 Dec 2011 | by Daniel Farey-Jones

." Not everyone bought into the them and us attitude. One anonymous audience member observed: "What unites all ...

Sky and Virgin clash over unbranded direct mail campaign

02 Nov 2011 | by Matthew Chapman

not clearly state it was marketing communication sent with commercial intent, meaning it breached ... not be repeated and now insists all future Virgin campaigns must clearly state they are marketing communications ...

Man City's digital growth faster than other big clubs, claims exec

20 Oct 2011 | by Daniel Farey-Jones

Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels. Ayers said football clubs and other sporting institutions ...

Shell exaggerated fuel savings, rules ASA

19 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

The ads, created by JWT, were released in March this year and stated: "Our scientists have developed a regular fuel to help you save," adding later that Shell scientists work to improve customers "fuel economy". The ads claimed to save consumers "up to one litre per tank at no extra cost", adding ...

ASA chairman to chair DMA awards judging

05 Sep 2011 | by Daniel Farey-Jones

of state for the Department of Culture, Media and Sport, has been appointed chair of judges for the 2011

CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer

01 Sep 2011 | by Simon S Kershaw

Even with Steve Jobs' move from CEO to chairman due to continuing ill-health, no-one predicts Apple doing anything but going from strength to strength over the next few years at least. How has this all come about? Well, forgive me for stating the obvious, but sharp consumer insight, coupled ...

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