Delivering a united front
07 Dec 2011 | by Stephen Maher, James Devon, MBA
Hubs of 'architects' and 'developers' provide the structure of the Brand Action(tm) philosophy.
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Virgin Money confirms two-year Newcastle United sponsorship deal
05 Jan 2012 | by John Reynolds
Virgin Money has confirmed it is to be the new shirt sponsor of Newcastle United in a two-year deal that could be worth up to £20m, as previously tipped by Marketing magazine.
Virgin Money in talks to take over Newcastle United shirt sponsorship
23 Nov 2011 | by John Reynolds
Virgin Money is in talks with Newcastle United over replacing Northern Rock as shirt sponsor of the Premier League football team.
Manchester United to unveil global social-media network
01 Nov 2011 | by Sarah Shearman
Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters.
Newcastle United launches lingerie line
07 Sep 2011 | by John Reynolds
Newcastle United, the Premier League football team, is launching its own-branded lingerie, in a move to raise the club's appeal to its female and male fans alike.
United supporters use Best to take on Glazers
24 Aug 2011 | by John Reynolds
The Manchester United Supporters Trust (Must) is launching a campaign featuring an image of club legend George Best in a Lord Kitchener pose, in its latest salvo against the club's American owners, The Glazers.
Manchester United net DHL in multimillion pound sponsorship deal
22 Aug 2011 | by Daniel Farey-Jones
Manchester United are to have their training kit sponsored in a deal with logistics company DHL that is believed to be worth around £10m per season.
Aon on hunt for consumer agency to promote Manchester United ties
21 Jul 2011 | by Nikki Wicks
Manchester United sponsor Aon is understood to be searching for a consumer agency to promote a range of new club-branded insurance products to fans.
UEFA Champions League Final: Barca 3, Man United 1, ITV £8m
28 May 2011 | by Maisie McCabe and Loulla-Mae Eleftheriou-Smith
The UK experienced something of its very own 'Super Bowl' moment tonight, when a range of major brands chose to invest millions of pounds to showcase new products during Barcelona FC's victory over Manchester United in the Uefa Champions League Final.
Manchester United turns to sports comms expert Jon Tibbs
27 Apr 2011 | by Danny Rogers
Manchester United, still chasing domestic and European glory this season, is using sports comms expert Jon Tibbs for strategic advice.
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