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A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

Atlantic, we have set up Mobile Accelerator, a small, close unit that is purely focused on being agile, creative and multidisciplinary. The unit is responsible for building small, innovative mobile projects ...

A beautiful collision

17 May 2012 | by James Devon, MBA

comes from getting past the technological bit. In Here Comes Everybody, Clay Shirky states ...

Paddy Power ad banned for being offensive to transgender community

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

of the brand's Facebook page with a voiceover stating: "Ian Reed wrote on our Facebook wall 'Can't wait to see ... then showed a series of women and men dressed as women, at Cheltenham, while the voiceover stated "woman ... claimed it was "saddened" to know consumers were offended by the ad, stating the ad's script had been ...

Lush ad banned over claims that reptile trading was driving species to extinction

09 May 2012 | by John Reynolds

also stated that, "The capture and transportation process is crude and brutal." The text carried on in a similar manner, and additional information on the web page stated that for the month of August ...

Google and partners launch social network to counter extremism

26 Apr 2012 | by Sarah Shearman

. The idea was born out of Google Ideas' Summit Against Violent Extremism in Dublin last year , which united ...

Facebook's deal with Instagram is a gift to marketers

26 Apr 2012 | by Brendan Tansey

the interest graph, both at scale and across platforms. With Instagram, images are the unit of communication ...

Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

of True Worldwide, a start-up set up to unite digital, advertising and technology that the group backed ...

AmEx campaign by Digitas and CP&B lands top Facebook Studio award

27 Feb 2012 | by Ian Darby

of the United States. It drives business. It s become embedded in the way people shop and the way small ...

Paddy Power attempts to move on from transgender storm with chav ad

24 Feb 2012 | by Matthew Chapman

Paddy Power is expanding the "we hear you" campaign to poke fun at different groups, including the bookmaker itself. It took the decision to launch "chavs", the latest execution in the activity, online despite a TV ban by industry body Clearcast. The film ends with a voiceover stating, "you can ...

Media Forum: Is it time to ditch TV teams?

23 Feb 2012

departments will morph into video performance units." YES - Sean Healy, managing director, Walker Media ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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