was alerted to an interesting fact. In half the states in the United States, opticians were permitted ... some serious research. Here are two of their key findings.- In those states where opticians were ... was higher than in those states where opticians were not allowed to advertise.- In those states where ...
The agency retained the brief following a pitch against three undisclosed agencies. The Legion called a pitch for the business in March, stating that it wanted to use DM to help broaden its audience base. Guy Upward, the head of direct marketing and legacies at the Royal British Legion, led the pitch ...
Its Sustainable Futures 09 venture will offer companies a way of researching and measuring the impact of what they do in environmental and social terms and how this may affect consumer perceptions. As part of the investment, Havas Media, which acts as the parent media unit for networks including MPG ...
The new global division, called AKQA Media, Search Analytics (MSA), will provide planning and buying as well as analytics and search optimisation. The unit comprises 75 employees in the US ... , will lead the media and search unit in the UK. He will report to Symonds and will also work alongside ...
London - Mediabrands, the Interpublic media unit, has appointed Quentin George as its chief digital
2008. Credits First Aired: 5-Jan-08 Media: TV, Cinema, Press, Online and Posters Country: United ...
to reach more Hispanic consumers in the state, Chicago, and surrounding markets in other states. Illinois ...
of the unit, which is responsible for creative output across digital content, programming, sponsorship ... its global operation in April, taking the network from more than a dozen specialist units to four ...
Hook will report to Vizeum's managing director, Grant Millar, and will replace the former joint managing director, Matt Andrews, who left the agency in July to join Mother as a strategy director. The new unit, titled the Jump Team, comprises a team of strategists and aims to further integrate the role ...
unit, with the intention of having it in place for this autumn's trading season....executive, and Gerry Boyle, the chief executive of ZenithOptimedia. The shape of the unit and its ... . Steve King, the chief executive, worldwide, of ZenithOptimedia, said: While creating the new PGM unit ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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