EA calls £80m media pitch
14 Jan 2010 | by Anne Cassidy
and made its screen debut during a Manchester United match against Manchester City. ...
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Viagogo hunts for integrated ad agency
28 Jan 2010 | by Matt Williams
number of partnership deals with sport and music properties, including Manchester United, Chelsea, London ...
Vizeum and Aegis rejig senior roles
07 Jan 2010 | by Anne Cassidy
Bowden effectively replaces Vizeum's head of strategy, Matthew Hook, who is leaving to join Aegis in the US. Hook will head strategy and develop the Jump Team planning unit he led in the UK for Aegis agencies in the US, including Carat and Vizeum. He will report to the Aegis US chief executive, Nigel ...
Sky ad falls foul of ASA over digital switchover claim
06 Jan 2010 | by John Reynolds
." The voiceover in the ad then states: "Be ready for the digital switchover with Sky Plus or Sky Plus HD. Sky ...
BBC: 'No support for sharing licence fee'
10 Sep 2009
Thompson, the director-general. Lyons also states that the BBC may have to reduce its operations, in what ...
Top TV broadcasters admit to sales talks
28 May 2009
While senior sources admitted that talks had taken place between Channel 4 and Sky, these are said to be ongoing discussions that include other sales houses about the shape of the TV sales market rather than specifically about a merger of the two sales units. ITV's rivals have been talking for months about ...
AKQA launches media, search and analytics division
02 Apr 2009 | by Anne Cassidy
The new global division, called AKQA Media, Search Analytics (MSA), will provide planning and buying as well as analytics and search optimisation. The unit comprises 75 employees in the US ... , will lead the media and search unit in the UK. He will report to Symonds and will also work alongside ...
ITV slams Government decision to block product placement
11 Mar 2009 | by Ian Darby
The broadcaster, which last week announced 600 job cuts as its struggles to replace declining advertising revenue, said that the decision is "perverse but not surprising given the Secretary of State's hostility to the idea". Culture Secretary Andy Burnham said that the Government would review the decision ...
Channel Five to axe 25 per cent of its staff
05 Mar 2009 | by Ian Darby
unit and a merged legal and commercial affairs department. Dawn Airey, the chair and chief executive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
