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On the Campaign Couch ... with JB

was alerted to an interesting fact. In half the states in the United States, opticians were permitted ... some serious research. Here are two of their key findings.- In those states where opticians were ... was higher than in those states where opticians were not allowed to advertise.- In those states where ...

Close-Up: Is the 'R' word of 2010 likely to be recovery rather than recession?

global marketers, around 70 per cent stated that they would spend more in 2010, that they believed ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.