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Pitch update

McGuinness Bungay and Leo Burnett. The result is expected to be swift. The United Arab Emirates airline ...

Shell exaggerated fuel savings, rules ASA

The ads, created by JWT, were released in March this year and stated: "Our scientists have developed a regular fuel to help you save," adding later that Shell scientists work to improve customers "fuel economy". The ads claimed to save consumers "up to one litre per tank at no extra cost", adding ...

School Reports 2011: Work Club

by the former Carat Digital managing director, Henry Rowe. The unit offers advice to companies on how to improve ...

General Motors launches $3bn global media review

The move places Aegis Media, the incumbent on the estimated 400 million pan-European account, on alert. Aegis-owned Carat handles the bulk of European business while Starcom MediaVest Group looks after media in the United States, where GM owns the Buick, Cadillac and Chevrolet marques. Aegis has ...

Audi reveals what it takes to win Le Mans in epic ad

The film, entitled 'A day in the life of an Audi driver', was created by Bartle Bogle Hegarty and is fronted by two-time Le Mans winner, Allan McNish. It will be shown immediately before the kick-off during ITV and Sky Sports' live coverage of Manchester United's clash with Barcelona on Saturday (28 May ...

Close-Up: Why Skoda Puzzle takes TV idents to a whole new level

. Using this model meant that we had confidence that the film and interactive directors from HLA and unit9 ...

Protests to ASA over ads fall by 13%

. However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ... , stating that the ad did not endorse or encourage animal cruelty or neglect. Top ten ...

VW launches Super Bowl ad sensation 'Darth Vader' in UK

the Passat's clever technology. It was such a success in the States that it seemed a shame not to share ...

ASA raps Vauxhall for misleading TV ad

,000 Mile Warranty," contradicted the small print text that stated it was valid only for the first owner ...

Nissan ad not 'racist', but still banned

over rated," the watchdog stated in its rulings. "We concluded that that the acceleration claim ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.