Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
agency network. Some 74% stated they would prefer to work with small agencies with 35 or less ...
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AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted
01 May 2012 | by Loulla-Mae Eleftheriou-Smith
. James Eadie, Olympic portfolio director at Coca-Cola, said: "In uniting the Coca-Cola Future Flames ...
The Red Brick Road and Goodstuff net Intersnack brief
02 Feb 2012 | by Jeremy Lee
The savoury-snacks manufacturer, which owns brands including Pom-Bear and Penn State pretzels, kicked off its search for its first retained agency in October last year ahead of a planned increase in marketing activity. Previously, it used smaller regional agencies or its in-house marketing team. The Red ...
All about ... Global content deals
02 Feb 2012 | by Alasdair Reid
. In the 90s, it had a programme development unit and was a co-producer of the Wheel Of Fortune game show ... football documentary series called Fans United, running on ITV1 in the UK, exploring the "universal passion ...
WFA unveils keynote speakers for Global Marketing Conference
23 Jan 2012 | by Arif Durrani
The event, which is being co-hosted by WFA's US member, the Association of National Advertisers (ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ...
Budweiser signs up Sam Allardyce and Ian Holloway for radio ad
04 Jan 2012 | by Sara Kimberley
The 30- and 60-second radio ads have been created by Anomaly London and feature the West Ham United manager Allardyce and Blackpool manager Holloway giving their own rousing team talks. They stress the importance of a great atmosphere, team spirit and support of the crowd, before listeners ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
seen the terrible Casillero del Diablo commercial featuring some Manchester United players, but even ...
Heinz unveils Squeeze & Stir TV spot
08 Nov 2011 | by John Reynolds
claims it sold 2.1 million units, worth 1.3m, in value sales in its first 13 weeks on the market ...
BrewDog fails to derail Carling's message
19 Oct 2011 | by Sara Kimberley
to the fact it didn't state that the wheat and "other malted barley substitutes" were added during ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
