Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
agency network. Some 74% stated they would prefer to work with small agencies with 35 or less ...
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Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
Sainsbury's spokesperson said: "To avoid customer disappointment, we state where there are exclusions and a ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
,"max":null},"maxValue":null},{"viewWindowMode":"pretty","viewWindow":{}}],"title":"","height":250,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state":{},"chartType":"LineChart ...
Figleaves outdoor ad cleared amid Government-led clampdown
14 Mar 2012 | by Matthew Chapman
, stockings and stiletto shoes alongside text stating Figleaves.com everyday luxury for everybody ...
Sainsbury's ad banned following rival's complaint
22 Feb 2012 | by Daniel Farey-Jones
The ad, which ran in October and was created by AMV BBDO, featured the claim in a voiceover and also bore a logo which stated "1/2 price". In addition, on-screen text stated: "Selected stores availability. All toys half price in store selected toys half price online. Prices range from 9.99 to 34 ...
Comet slammed for advertising 'misleading' discounts
08 Feb 2012 | by Matthew Chapman
savings on a washing machine with text stating it cost 229, down from the higher price of 349 ...
WFA unveils keynote speakers for Global Marketing Conference
23 Jan 2012 | by Arif Durrani
The event, which is being co-hosted by WFA's US member, the Association of National Advertisers (ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ...
Paddy Power rapped by ASA over Luis Suarez ad
04 Jan 2012 | by Sarah Shearman
their money back, if Suarez scored in the Liverpool v Manchester United match towards the end of last year ... states gambling ads should not feature people under 25-years-old gambling or playing a significant role ... -match ban by the FA for racially abusing Manchester United footballer Patrice Evra. Follow Sarah ...
Why seasonal advertising this year doesn't have the X-mas factor
20 Dec 2011 | by Deborah McCrudden
. Waitrose has re-united us with the winning formula of Heston and Delia. Again not overly creative ...
Sainsbury's wins battle with Tesco over freshness claims
14 Dec 2011 | by Matthew Chapman
The national press campaign, which ran in June, drew a complaint from rival Sainsbury's for stating: "Tesco British Iceberg. Goes from farm to store within 24 hours". Small print on the ad, which was created by The Red Brick Road, stated: "Timings may on occasion vary due to unforeseen circumstances ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
