Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
agency network. Some 74% stated they would prefer to work with small agencies with 35 or less ...
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Beckham channels Beethoven in Samsung viral campaign
23 May 2012 | by Matthew Chapman
United and Real Madrid footballer David Beckham.
Comet slammed for advertising 'misleading' discounts
08 Feb 2012 | by Matthew Chapman
savings on a washing machine with text stating it cost 229, down from the higher price of 349 ...
The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
. This followed a period when Microsoft Advertising appeared to be in a state of perpetual flux and getting ... constant state of reconstruction, much like the technology products of Microsoft itself. But unlike those ...
Rainey Kelly Campbell Roalfe/Y&R lands £47m Vodafone ad task
16 Aug 2011 | by Ian Darby
unit handles global strategy for Vodafone. Other agencies on the Vodafone UK roster, including OMD UK ...
Is ITV's pay-TV plan sound?
04 Aug 2011 | by Alasdair Reid
When the ITV chief executive, Adam Crozier, finally unveiled the broadcaster's much-anticipated Transformation Plan (a year ago, almost to the day), coverage understandably tended to focus on the big statements of intent and the ambitious broad-brush targets. ITV, Crozier stated, was determined to evolve ...
Philips calls £300m global creative and media review
21 Jul 2011 | by Katherine Levy
Grand Prix in 2010 for "parallel lines", which was a collaboration between DDB, Tribal DDB, Unit 9 ...
Vodafone splits with BBH
30 Jun 2011 | by Ian Darby
Vodafone unit handles global strategy for Vodafone and WPP agencies handle creative duties in the majority ...
JWT and Vodafone anger Egyptians over revolution claims
03 Jun 2011 | by Campaign Middle East
market competition." Vodafone issued a statement distancing itself from the video, stating ...
Sony Ericsson runs Champions League campaign on Foursquare
27 May 2011 | by Sarah Shearman
who check in at Manchester United's Old Trafford Stadium today into a prize draw to win tickets ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
