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Coca-Cola to boost brand spend by up to $400m

The soft drinks giant is calling the initiative its 'Productivity And Reinvestment' programme. The programme is part of Coca-Cola's "continuous approach to productivity", which, it states, includes "redirecting resources to drive profitable growth through marketing and innovation effectiveness". Coca ...

Comet slammed for advertising 'misleading' discounts

savings on a washing machine with text stating it cost 229, down from the higher price of 349 ...

All Her Majesty's brands: 10 brands the Queen can't live without

On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod , loaded with photos and video from the Queen's 2007 state visit to the US. It also featured music ...

Umbro sidelines John Terry from ad campaigns

Spel. The latter has stated it no longer wishes to work with Terry. ...

Branding 'police' mask non-sponsor logos at Olympic venues

state that small logos on furniture will not be affected, a decision has been made to either remove ...

Tulchan Communications Group shakes up board with two replacements

-exec for Kwik-Fit and United Biscuits. ...

Reebok set to relaunch controversial EasyTone shoes range

ads for Reebok s EasyTone Curve trainers following two complaints, stating that Reebok gave ...

'Mega-deals' lead to listings market lift for City PR agencies

of Mongolian state-owned coal mining firm Erdenes Tavan Tolgoi. The firm had planned to list in London, Hong ...

Tesco delays banking launch until 2013

Tesco Bank has 6.5 million customers and has long stated its intention to provide a full range of banking services, including current accounts and mortgages. Currently it offers credit cards, insurance and loans. According to reports, Tesco Bank chief executive Benny Higgins said the company had delayed ...

Chrysler re-launches with £10m Super Bowl campaign

, said: "These are exciting times for Chrysler, which has seen great success for the brand in the States ...

 

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