the agency has suggested McCann Milan originally created the ad. The voiceover stated: "Feel more ... to devise a global strategy and build a website. An earlier version of this story stated that the ASA ...
The television campaign, which ran in October, featured naked people applying coloured substances to their bodies. It is not clear whether it was created in-house or by an agency. The ad began with a voiceover that stated, "we put so many different chemical ingredients onto our skin", before cutting to a woman using ...
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...
P G, which owns laundry brand Ariel, challenged whether claims made in poster and press ads that Persil Small Mighty gave "unbeatable results even in 30 minutes" could be substantiated. It also took issue with the claim in a TV ad that stated: "New Persil Small Mighty is unbeatable on stains ...
-1983: Brand manager, foods, United Africa Company (UK and Nigeria), Unilever 1984-2004: Various marketing ...
Growl in the background. A voiceover then states, "It s the little things in life that make ...
voiceover stating that: "Cleaning stains with ordinary bleach could make your job five times harder ... -up showed germs on it, with on-screen text stating: "Toilet after use". The voiceover went on to say ... bleach," while on-screen text stated "5X BETTER THAN BLEACH." Unilever claimed that the ad ...
JWT Entertainment, the content production unit set up by JWT London earlier this year, has created
of images in magazines are "just airbrushed over ... it's not true to life, so it is important to state ...
that EDF was registered and based in the UK, and the ads did not explicitly state it was a British company ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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