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DIARY: Come rain or ... rain, Starbucks insists the Frappuccino show must go on

Frappuccino . Devotees of Murphy s law (which states that if something can go wrong it will go wrong ...

Lexis takes KP account from Countrywide

United Biscuits has consolidated its PR by appointing Lexis PR as the lead agency for KP Foods...United Biscuits has consolidated its PR by appointing Lexis PR as the lead agency for KP Foods ... , Countrywide Porter Novelli. The win means that Lexis now holds the lion s share of United Biscuits ... Hoops and Skips. United Biscuits retains Countrywide for KP Nuts and McVities trade PR ...

THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?

sense to target and identify with the nuclear unit. The family invariably uses the same brand ...

ANALYSIS: Tobacco PR - New tobacco legislation leaves grey areas for PR/Tobacco manufacturers are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising will affect the public relations industry

. Few have track records as damning as tobacco s: the Government s draft regulations state ...

Welbeck to handle PR for Kingsmill bread relaunch

unit. The other divisions are Allied Bakeries Northern Ireland, the Sunblest Division ...

Campaigns: Bell’s rings in the new image - Product Launch

Gascoigne and Ally McCoist. Lord Macfarlane, honorary president of United Distillers, also spoke ... -year-old Scotch Whisky (United Distillers UK) PR TEAM: Mulcaster PR and Marketing (Glasgow) CAMPAIGN ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

commercial. A media pack was prepared and interviews were set up with Andy Neal, United Distillers ...

Focus: Marketing Comms - The faces behind the brand names

to as an omnipresent corporate brand that overrides and unites all of its products in the mind of the consumer ... tooth and nail to protect their brand assets. This was the case in March when United Biscuits took ... : In many cases our business units need to promote our product brands, but we must never forget that our ...

Judge and Jury: Smoke got in BAT’s eyes when it came to tobacco truths - BAT Industries should give up trying to follow the old tobacco industry line, says Michael Craven, managing director of Market Access

considerable number of states have declared war on tobacco companies. If litigation doesn t work under ...

NEWS: Clarion adds flavour to image of Oriental Express food range

Ross Vegetable Products is spending over pounds 150,000 on a public relations campaign to spice up its frozen food label Oriental Express. The company, owned by United Biscuits, has ... -launch. Clarion, which has worked for United Biscuit s Frozen and Chilled Foods division for three years ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.