to remove filtersApple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...
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Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
the company s use of fresh water by 16% per unit of production since 2000. RB has planted 5.4 million trees ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...
Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers
01 May 2012 | by Rachel Barnes
Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing
Unilever to mark sustainability efforts through corporate campaign
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
of the global drive broke in June last year, with an expectation for the strapline to state "Small actions, big ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
. "Branding also involves intellectual property rights that have been granted by the state and which companies have invested in over many decades to make extremely valuable so if the state effectively requisitions ... t contribute that much to the state s coffers, but is seen to contribute to obesity. Alcohol is a natural ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign off" for all new out-of-town developments. Proposals to place betting shops in a separate "use ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
constant state of flux. An advertising pioneer once said that nobody buys from clowns; a few years later ...
Editor's Comment: Face it - size still matters on Facebook
29 Mar 2012 | by Noelle McElhatton
. Nonetheless, if brand owners of Diageo's significance state that 'it takes communities of 1m to even start ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
