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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...

Out-of-town retailers and betting brands escape Portas clampdown

Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign off" for all new out-of-town developments. Proposals to place betting shops in a separate "use ...

Editor's Comment: Face it - size still matters on Facebook

. Nonetheless, if brand owners of Diageo's significance state that 'it takes communities of 1m to even start ...

P&G Marc Pritchard: The full WACL speech

to launch the biggest campaign in a company s history! We knew we needed a big idea that united ... an idea that united P G s purpose of touching and improving lives with the Olympic movement s purpose ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

":null},{"viewWindowMode":"pretty","viewWindow":{}}],"title":"Year","height":250,"interpolateNulls":false,"legend":"top","reverseAxis":false},"state ...

Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

Dove, Burberry and Manchester United Football Club are among the first UK brands to launch...the YouTube livestreams from its shows from 2006. Likewise, Manchester United's page enables fans ...

Sales agencies stake a claim to digital prize

and 40 friends by entering a competition stating where they wanted to go if they won and what they would ...

Lynx ads banned for degrading women and reaching kids

The outdoor ad for Lynx Excite, which ran in July and was created by BBH, drew 113 complaints. It featured a bikini-clad woman under a shower alongside text stating "the cleaner you are the dirtier you get". A number of complainants claimed the posters had been placed near schools and were pointed out ...

German pharma company ticked off for Tweeting launch of new drugs

The Prescription Medicines Code of Practice Authority (PMCPA), the self-regulatory unit of the Association of the British Pharmaceutical Industry, the industry trade body, ruled that Bayer had brought ... . In relation to Twitter, the rules state that "if a company wanted to promote a medicine via Twitter, it would ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

23 Crack Unit 15802 24 Banner Blog 15238 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.