marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...
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The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...
after a review. Reckitt has stated its commitment to switch media spend from traditional TV channels ...
An outdoor ad for Lynx Excite, which ran in July and was created by Bartle Bogle Hegarty, drew 113 complaints. It featured a bikini-clad woman under a shower alongside a line stating: "The cleaner you are the dirtier you get." The digital campaign, which ran in June and July and was created by Tullo Marshall ...
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together, as if united in respect for the deceased birthday boy. For me the highlight was talking to his ...
to their marketing units in these countries, a theme Diageo chief marketer Andy Fennell touched on in his ...
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EMEA has appointed Andrew Lord , the managing director of Fuse , the sports and entertainment unit ... , as part of a restructure that folds its global marketing function into a larger unit. Becker ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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