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Marketing Guru on... avoiding chaos in the search for international growth

to deliver the vision. Practical issues such as which business units have best practice to share or need a ... of the business-unit heads as well as representatives from HR and learning and development. When the right people ...

GlaxoSmithKline launches review of multimillion-pound UK PR roster

GSK has restructured its comms unit following a three-month review led by vice-president, global comms, consumer healthcare Leslie McGibbon. He joined last year from heading up comms at InterContinental Hotels Group. The firm is now planning a full roster review of its agencies, which could lead ...

Reckitt Benckiser reviews global digital CRM

after a review. Reckitt has stated its commitment to switch media spend from traditional TV channels ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

together, as if united in respect for the deceased birthday boy. For me the highlight was talking to his ...

Reckitt adds Durex and Scholl to stable for £2.54bn

the merger of Reckitt Benckiser s two marketing units. Thomas, formerly the marketing director for Reckitt ...

McCann-Erickson parts with £213m Reckitt Benckiser account

. Following its appointment to the business in July 2000, McCann set up a dedicated London-based unit close ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.